I'm just back from our first ever Change Communications Masterclass. I run this one on my own rather than with Liam (he's running the Strategy and Planning Masterclass), which felt a bit weird to start with!
This also meant that, as our one male participant had a bit of a crisis at work and didn't arrive until the second day, we were totally an all female gathering to start with. I think the cute guy making the cocktails at the bar afterwards was finding it a bit hard to handle - especially when Melcrum's Alex Garforth started firing questions at him that moved swiftly from 'what's your favourite colour?' to 'have you got a girlfriend?'!
We've never had a TOTALLY female Black Belt before, but the guys are always very much in the minority. David Broome at communications recruitment agency VMA says 73% of their candidates for internal communications jobs are female. Why?? Does internal comms really still have such a pink and fluffy reputation? Views anyone?
(NB. According to Per Zetterquist, Head of IC for Ericsson, 98% of IC managers in Sweden are female! I pointed out that all this was really not very helpful to a singleton like me, at which he helpfully suggested I consider making a career change to telecoms engineering ...)
Sue
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