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« Tales from Black Belt | Main | It's easy to get into viral trouble... »

March 24, 2008

Can you specialise???

I had a really interesting chat last week with a Black Belter who was telling me tales of running comms training for big butch ship builders in Glasgow.  Her point was that persuading charge hands in a ship yard to think about communications called on very different skills to those she'd used before as a civil servant.

This was reinforced by someone else talking about her 20 odd years in a factory.

And I thought..."that's quite a specialised area..."

If you look at most professions, there is a tendency to specialise - either in terms of discipline or in business sectors.  The CIPR has sections for the Motor Trade and for Public Affairs specialist.  Accountants tend to focus on a practice area and a business sector for example.

And I think, already you can see IC specialists - there are some people who do HR or marketing-related stuff.  There are people who specialise in certain businesses (I've met a very interesting bunch of people from the Civil Service lately and I know quite a few people with backgrounds in telecoms).

But, it's quite interesting that we don't talk more about the different skills and talents needed in these differing areas...

Liam

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