Clicking - Faith Popcorn

  Whilst decluttering our bookshelves this weekend, I came across a copy of a book that inspired me at a time in my life when I needed direction, it was recommended to me by Jason Orange of Take That who had also used it for a personal journey . I've not looked over for sometime but think I will revisit a few of the chapters.

Clicking - 17 Trends That Drive Your Business--And Your Life - Faith Popcorn

Faith Popcorn has been called "America's most highly regarded trends forecaster" (Newsday). She first identified the concepts of Cocooning, Female Think and Icon Toppling; predicted the fall of New Coke; and has helped create and market many of America's most successful new products. Her astonishingly accurate predictions are an invaluable asset to the American business world, and Clicking, which sold over 100,000 copies in hardcover, appeared on bestseller lists ranging from the New York Times and USA Today to the Chicago Tribune and Business Week.

Now Popcorn, co-author Lys Marigold, and Popcorn's company, BrainReserve, share even more of their remarkable insights about how we will conduct our businesses and live our lives in the future. Clicking is about positioning one's business, and one's self, to be poised to take the fullest advantage of upcoming trends. Loaded with telling anecdotes and inspiring examples, packed with ideas, products and people who have successfully mastered trends, or "clicked," this up-to-the minute revised report (including a major trend not identified in the hardcover) reveals the shape of the future.

Let me know your thoughts!

All the best Sarah

Comments

[Sue]

Hi Sarah

It sounds an intruiging book and I'll definitely give it a go. (especially as someone who's currently trying to master current social media trends, never mind what on earth is coming next!)

And I'll ask the question before anyone else does - so how do you know Jason Orange?! Still mightly pigged off that I couldn't manage to get tickets for the Take That tour and am expecting a full report from Fiona, as I know she DID get some!

[Sarah Darlington]

Sue I know Jason and his brothers. Justin used to Dj for me at Paradise Factory - Dominic went out with my friend and I hung out with Sam the youngest. So Jason has always been that big brother hanging round. I was also on the books of Urban Talent - Nigel Martin Smiths Agency Nigel found fame as Manager to Take That.

[caversham43]

I don't suppose she predicts the next flavour for Coke in the UK does she? PaddyPower are offering odds at the moment on a range of different flavours.....