People power
Just seen this story on Digital Spy reporting that Orange has rejected plans to sponsor the next series of Big Brother after staff objected. They apparently told the Independent newspaper:
"We asked our staff what they thought about sponsoring Big Brother as we like to get them involved in the decisions their company makes. In this case, the majority of our staff felt that we shouldn't sponsor Big Brother. Having taken this into consideration and having evaluated it further with our sponsorship team, we have declined this opportunity."
I think there's a lot of talking goes on about consultation and involvement but there's often a lot of lip service paid too, so good to see them doing this and making the statement publicly as well.
That's all from me for now. Am in Lisbon, have finished for the day and the sun's still shining!
Sue
PS Have discovered a regular Dojo reader at the conference today who up to now hasn't psyched herself up to commenting yet. Come on, give it a go - you know who you are ...!




Maybe Orange have some sort of HR policy against hiring stupid people????
Liam
Posted by: Liam | March 16, 2007 at 10:57 PM