Innovative ways to get your message across

Well, we’re under way with our third group of Aussie Black Belters completing module 1 of the course in Mount Eiza last week. We had a yet another wonderful group of people and some amazing discussions and conversations about all sort of challenges for internal comms professionals.

One of the great little items we came across to share was this fantastic Deloitte Film Festival behind-the-scenes film on You Tube. It's a great take on an employment branding campaign that used a really different approach - getting their own employees to talk about the organisation and what it's like to work there by making short films. You can watch all the winning films on You Tube too. One of them, The Green Dot, has been watched more than 15,000 times. I don't know about you, but not only do I love the idea I think the execution is amazing.

I also think the Green Dot hero can teach internal communicators a thing or two about telling others what they do for a living. (Cape optional, of course!)